Mobile phone TV stumbles
Branch experts forecast to the television over mobile devices, often also as a Handhelds called, for the next four years of turnovers in the milliard graduations. High Tech mobile phones find more and more spreading and therefore it is obvious that the consumers use the mobile phone to TV service, according to the marketing logic in typical situation like waiting periods or road journeys. Nevertheless, in spite of numerous field studies this expectation has not been confirmed up to now.
The situation of the mobile phone TV last year in Germany was anything but gratifying. Though order the mobile phone customers the mobile TV service, but to the reservations 151 percent of notices face. This proved a study of “M: Metrics“ which became a TV provider "Tellabs" by order against of the mobile phone. Therefore, the price, the quality as well as the reliability are the most frequent reasons for the notices.
Mobile phone TV is delivered in Germany as a Stream about the UMTS / HSDAP mobile radio standard and not about DVB H.
The European Union would like to force according to the latest announcements all over the country the DVB H standard for the mobile television and urges to her member countries to avoid foreign standards. Aim is to add the discussion around a uniform norm and to start the mobile phone TV business. Many customers of the information branch are grateful for every simplification.
In a comparable situation the Internet TV is that classical suppliers DSL put on the market and which is offered in the course of a lot of Triple Play packages. Triple Play stands for phone, DSL and multimedia about only one management, namely the Internet access. Presently also here the customer resonance far stays behind behind the expectations of branches to experts.
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